Hi, I’m Wes O’Donnell

My story starts in Dallas, Texas in 1977. After an extremely rough childhood of poverty and abuse, I joined the U.S. Army Infantry, 101st Airborne Division in January of 1997.

The Army endowed me with key traits that, until then, I had been missing: discipline, self-reliance, and common purpose. After leaving the Army in 2001, I would enroll into the North Texas Police Academy, graduating with honors as a TCLEOSE certified peace officer in the State of Texas.

Then 9/11/2001 happened. The twin towers fell and I felt that I could better serve back in the military. I joined the Air Force until 2007 when I separated after having spent roughly 10 years on active duty between two branches.

I would work for corporate America at Siemens, Aramark and IMRIS, all in the medical industry, while I earned my BA in International Relations and my MBA with a concentration in IT Management.

By 2011, I was confident that I could start and run my own business. I started MD-Advantages Modular Medical Carts in Dallas, Texas leveraging my skills and network from my time in the medical field.

After selling my design for a modular medical cart, I began to set up e-commerce sites. The first was Modern Workspace, a traditional dropshipping store that sold compact office furniture and medical carts. The second site was Warrior Lodge, an informational resource for active duty servicemembers and veterans which generated revenue from Google Adsense. At its peak, Warrior Lodge was earning $30,000 per month in ad revenue.

Many more e-commerce stores would follow and other methods of e-commerce would be explored. More recently, I set up a directory site where local businesses must pay to claim their business listing. In hindsight, this type of e-commerce would work better as a niche, like real estate.

After moving from Texas to Michigan in 2014, I began teaching entrepreneurship at Baker College. A speaking and coaching career soon followed. I exploited a knack for marketing, PR and reputation management.

My singular passion now is helping other people achieve what I have. There is absolutely no reason why you can't become wildly successful and look good doing it.

Please reach out today for a free chat to talk about your goals and needs.


Wes is a highly sought after presenter who has recently spoken at TEDx on Data Visualization and at the US Air Force Academy on Leadership as well as numerous corporate clients. He is noted for his fascinating, informative, dynamic and entertaining keynotes. Wes educates companies and government organizations on a number of topics ranging from emerging technology and big data visualization to veteran’s issues and leadership.

  • Information packed practical training in a 2-day workshop.
  • Practical learning experience with live project work and examples.
  • Practical assignments at the end of every session.
  • Keynote speaking
  • Licensing my workshop to companies that want to perform it in-house










Wes has been writing for a decade, covering some of the most timely topics in the veteran community. Wes’ articles appear on Warrior Lodge, InMilitary, InCyberDefense, US Patriot Tactical, and CNN. In addition, Wes has written one book and is working on his next two books concurrently for release in 2018.

  • RISE: The Veteran's Field Manual For Starting Your Own Business, 2014
  • A Cowboy Without A Coat: A Texas Exile Stuck in Michigan, 2018
  • The Vicodin Diaries, 2018

Veteran Entrepreneur

Wes has started numerous profitable companies. He is a serial entrepreneur who loves starting companies but hates running them.

  • MD-Advantages, Customizable Medical Carts
  • Modern Workspace Technology Furniture
  • Warrior Lodge Media
  • Best Michigan Magazine & Directory
  • Sunset Kingdom Outdoor Gear
  • O'Donnell Marketing
  • Outperform Online Reputation Management

Wes on Veterans In Media and Entertainment

Wes on IMDB for producing and hosting Heroes From History

Wes O’Donnell Hosts Heroes From History

PTSD PSA produced by Wes O’Donnell

Motivation with Wes O’Donnell

West Michigan Commercial produced by Wes O’Donnell

Wes Speaking at the Military Influencer Conference

Hire Wes

When selecting a veteran hiring partner to help you target all segments of the recently transitioned service-member demographic, Wes O'Donnell is the clear choice. Wes has been marketing to veterans for a decade and is a veteran of both the U.S. Army and the U.S. Air Force.

Wes is a professional speaker and trainer who helps companies tap into this amazing human resource, the U.S. military veteran.

Wes is an expert at getting veterans hired! Whether it's a keynote presentation, a two-day workshop or an audit (and recommendations) of your company's veteran hiring program, Wes can help your company gain a competitive edge.

Wes can also train your employees on how to interact with veteran coworkers through his Veteran Cultural Competency program. Becoming VCC Certified is a badge of honor among Fortune 500 companies.

Let's discuss what Wes can do for you -  wes@warriorlodge.com or (214) 838-6213.