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3 Rules for Branding Your Veteran-Owned Business (Even if your product isn’t unique)

3 Rules for Branding Your Veteran-Owned Business (Even if your product isn’t unique)

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Wes O'Donnell
Jan 29, 2018
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Eyes Only with Wes O'Donnell
Eyes Only with Wes O'Donnell
3 Rules for Branding Your Veteran-Owned Business (Even if your product isn’t unique)
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DVIDS Public Domain

If you have noticed a seemingly endless amount of insurance commercials on TV lately, you are in good company. There is a $5.7 billion advertising war going on right now for the hearts and minds of American consumers.

This war isn’t for something sleek, like choosing a Corvette over a Porsche. It’s not a war for something stylish, like…

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