Fake it ‘Till You Make it… Does It Actually Work?

Does ‘fake it until you make it’ actually work? Yes… And no. Well, it’s complicated.

I recently met with a new friend who serves as CEO of a very successful national marketing strategy firm. Let’s call him “Joe.” Like me, Joe is a military veteran who was attracted to entrepreneurship after his military service because of its challenges and its rewards.

Joe came to me to improve his interpersonal skills through my charisma coaching, and …